Filed under: Auburn, Oregon, Media Watch, Sports Business and Media, BCS Championship Game
There were those who questioned the wisdom of Disney obtaining, then moving, all of the Bowl Championship Series games off broadcast television and onto cable.Let the questioning cease, as ESPN gleefully announced Tuesday that the audience for Monday's BCS championship game between Auburn and Oregon was the largest in cable television history.
Not ESPN history or sports television history, but in all of cable history.
The game, won 22-19 by Auburn on a last second field goal, was seen by 27,316,000 viewers and in 17,718,000 households, according to Nielsen numbers released by ESPN, which says that the number surpasses the previous all-time cable record, an Oct. 5, 2009 Monday Night Football game between Green Bay and Minnesota, which was seen by 21,839,000 viewers and in 15,136,000 homes.
"ESPN's inaugural telecasts of the BCS culminated with a thrilling finish viewed by a record audience," said George Bodenheimer, ESPN president in a prepared statement. "The BCS was a huge win for fans who through our television, radio and digital platforms enjoyed more coverage, more analysis and more ways to connect with their sport than ever before."
ESPN reports that, compared to numbers for an over-the-air broadcast -- which are typically higher than for cable -- the 15.3 rating was higher than four of the 12 BCS title games, while the 27 million viewers was higher than eight of the 12 BCS title games.
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Source: http://ncaafootball.fanhouse.com/2011/01/11/bcs-championship-tv-audience-biggest-in-cable-history/
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