Filed under: Super Bowl, Sports Business and Media
As a rule, Super Bowl coverage on the networks is basically the same once the ball is kicked off, because the game that is played on FOX is essentially the same as any other one that is played on NBC, CBS and ESPN. Where the NFL's carriers strive for distinction on Super Sunday is with their respective pregame shows.
It's admittedly a daunting prospect since a lot of the potential audience for the show is not the hardcore football fan, but rather, as FOX Sports Media Group Chairman David Hill puts it, a group "sitting around with dip and guac and the odd beverage and cups of coffee chatting and seeing old friends."
In other words, it's not your standard Sunday afternoon football setup. And it's dragged out not over the usual one hour or even ESPN's two, but during a four-hour marathon -- the length of which is dictated not by the merits of worthwhile material, but by the economics of wringing out every conceivable Super Bowl-adjacent advertising space
This year, the responsibility for molding the pregame show into something watchable falls to Scott Ackerson, the coordinating producer of FOX's weekly pregame show.
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Source: http://nfl.fanhouse.com/2011/02/05/fox-getting-creative-with-pregame-show/
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